What is SEO
SEO: Search Engine Optimization is a few strategies and tools to increase the chance of your site/pages appear in the top results when someone does a search on a search engine such as Google.
How does it work
When a user searches a term or a series of words in a search engine, and if your site has the answer, then you want the link/page of your site/blog tobe on top of these results, thus increasing traffic to your site, increasing your business if that is the case.
Save in advertising
Using good SEO techniques, you will save on advertising, because the users will get to your site naturally and often, but by placing ads on the Internet, a new user can go directly to your site without knowing about it in a search about what your site offers.
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